Lilley is a media commentator, particularly in the area of youth marketing, and was named one of AdNews's forty top industry professionals under forty. The agency's founding partners were CEO Ben Lilley and Creative Director Paul Findlay.
Smarts agency drivers#
A stunt that involved agency staff disguising themselves as takeaway delivery drivers to post recruitment advertisements inside competing agencies also raised eyebrows. It has also undertaken several unconventional stunts, including sending dwarves to the headquarters of Peugeot in an effort to secure a spot on the car maker's agency pitch list. SMART was appointed by Australian brand Mambo, a client who had previously refused to work with advertising agencies. The agency is known for taking a selective approach to its clients, focusing on "blue-chip" creative advertisers. SMART was named B&T Agency of the Year and has featured in the Business Review Weekly Fast100 list of Australia's fastest growing businesses. In 2020, SMART was reacquired back from McCann Worldgroup by its original founder, Ben Lilley, who runs it as an independent advertising agency once again today. In 2011, McCann Worldgroup acquired SMART and replaced the management of McCann Worldgroup Australia with the management team from SMART. Marketing magazine B&T named SMART "the New Age ad agency" in its Agency of the Year awards in 2003. The founding partners were each under thirty when they set up the agency. Launched in 2000 as a boutique creative agency, SMART was established by a group of ex-multinational agency professionals seeking to create "a strategic and creative alternative to traditional agency thinking".
Smarts agency license#
They’ll never know ) You’ll get access to your Smart Hosting account license keys you can revoke, sell, and create new accounts with. It’ll look like you worked hard and invested thousands, when all you did was invest in a Smart Hosting Agency. AgencySmart allows you to enter information once and carry it throughout all parts of the system so you can track clients and prospects, enrollments and service. SMART is an independently managed and owned Australian business. With this, you’ll be able to start offering people access to Smart Hosting under your branding. SMART is an Australian advertising agency with offices in Sydney, Melbourne, Gold Coast and Brisbane. Partners will be expected to sign a Partner Agreement, as well as share any evaluation data collected.Brand Advertising, Communication Strategy, Social Media and Digital Services Leah’s Pantry offers technical assistance to support implementation. After which, they can implement on their own time. Partners must be trained via the in-person or web-based Food Smarts Training Program in order to implement the series. Seasonal Smarts Digest: Fall Animal Accidents. Also included in the Instructor guide is a curriculum fidelity handout that outlines types of modifications, guidance for those modifications, examples, and evaluation requirements. The digest examines Farmers Insurances historical claims database to identify seasonal perils. There are a variety of lesson plan groups ( four -week, five -week, or six -week) and lesson lengths (30, 60, or 90 minutes), allowing implementing partners the discretion to choose which option meets the needs of their clients/agency. These intervention components provide the facilitation framework, lesson plans, activities, participant materials, and outcome evaluations. Race/Ethnicity: All Intervention Componentsįood Smarts includes the following c ore components: instructor guides, participant workbooks, and participant pre/post surveys. Target Audience: Elementary School, Middle School, High School, Pregnant/Breastfeeding Women, Parents/Mothers/Fathers, Adults, Older Adults, Homeless/Food Pantry Clients Setting: Community (Live), Faith-based community, Food pantries, Health care, School (Learn), USDA program sites (not National School Lunch Program) S everal hundred staff have been trained at partner sites via the Food Smarts Training Program to enable continuation of the intervention.
Smarts agency series#
Over 15,000 unduplicated participants have graduated from Food Smarts workshops series over the past 13 years. Food Smarts workshops can be facilitated anywhere where direct education is appropriate. The youth curriculum was developed with youth living in affordable housing communities and attending out-of-school programs, representing different backgrounds and ages. We are a Global Integrated Digital Agency providing the latest branding, marketing and digital strategies supported with todays dynamic Web Technologies and Mobile Custom App Solutions. Food Smarts for Adults was developed by working with parents living in long term transitional housing shelters, adults living in affordable housing communities throughout CA, and clients of charitable food distributions in San Francisco.
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